Why You Must Do SEO (Search Engine Optimisation)


SEO is a broad concept and one of the most important tools into the Digital marketing. Digital marketing here can be stated as the vast sea of tools to Online Business Marketing. SEO can be understood with its simplification i.e. ‘S’ stands for SEARCH -which means ‘to look for’, ‘E’ stands for ENGINE – Engine here stands for ‘a software that answers the questions or any kind of information as per user’s needs’. The engine provides a list of results that matches the user’s query. Today, there are many different search engines available on the Internet. And one of the most well-known search engines is GOOGLE. Other popular search engines include Bing, and Yahoo, Ask .com, etc. And ‘O’ stands for OPTIMISATION which means ‘the process of making something as good as possible’.


SEO is a tool that helps the people to reach their search or query in an effective manner. It also provides a wide range of choices for the onlookers related to their search. More and more it involves foremost techniques to first determine what your audience is looking for and how.

Furthermore not making it complicate and explaining it in simple terms with an example. For instance: A bride looking for an exclusive outfit to be purchased. She would search for a beautiful outfit or a designer lehenga. Soon she would get some results of shops or dealers. Bingo here she would choose the type and approach the person concerned. This process of getting the results onto the topmost rank or first page is called SEO. This tool helps the consumers to reach the needs and sellers too get genuine buyers.

Its importance

Ultimately, SEO works with the search engines. These both have the same objective. To provide valuable information to the audience when they need it. To know how useful it is to your business, you have to understand SEO and how does it work. Also in order to find or search, you that need to show up on the first few results pages for their search terms which are known as KEYWORDS.

A Powerful Tool

When any business want their websites to be on the topmost ranks.  SEO is a great tool for targeting this Goal. Thereafter results are of two types Organic or Inorganic. Organic search is a huge part of most business’ website performance. It can be obtained by SEO. While Inorganic Search is also known as P.P.C. (Pay Per Click) which is a part of SEO.

Profit Maker

Nowadays, the average smartphone conversion rate is up by 64%. This results in maximum use of Internet throughout the day. SEO Means Increased Engagement, Traffic & Higher Conversion Rates. i.e. If anyone searches for something related to your business, SEO will provide your website or result on the topmost pages of the search engines. By default people prefer the topmost results for their needs and they would definitely approach you for your services. And this would give you the buyers throughout the world.

Builds Trust

Google, being the most visited website (with more than 1 billion users).  As 68% of people’s trust lies onto the first page results. Generally this would boost your business and generate maximum profit for your business. Indeed it is seen that a clear majority of the world is visiting Google at least once a day to get information. Google and other search engines works for the trusted brands. Quality SEO and a website become Brands here.

Proper Strategy

Here in SEO, Strategy includes On Page SEO and Off page SEO.

On Page SEO – On Page SEO refers to the settings you can apply on your website so that it is optimized for search engines. On Page SEO includes a good Site Architect, a quality Content, Indexing Keywords, Backlinks and many more.

Off Page SEO refers to the techniques that can be used to improve the position of your website in the search engine results. – Off page SEO further includes Link Building, Social Media Optimisation, Analytics, P.P.C. and many more.


SEO is powerful business technique. It is an inseparable part of online marketing. All online marketing activities in some way or the other can attribute to your SEO rankings. Web designing, Content marketing, Social media marketing and other activities are part of SEO. When all such activities are integrated, your website ranks on the topmost position is SEO. As it create an organic result into Google or any other search engines


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